电子商务| 电子商务还是电子商务| 第2部分

电子商务类型 (Types of E-Commerce)

企业对企业(B2B) (Business-to-business (B2B))

Business-to-business could be the transmitting of data with regards to commercial transactions in electronic format, typically utilizing technologies such as Electronic Data Interchange (EDI), which was created in the late 1970’s in order to digitally deliver information for example purchase orders as well as invoices.

企业对企业可能是以电子格式传输有关商业交易的数据，通常利用诸如电子数据交换(EDI)之类的技术，该技术于1970年代后期创建，目的是数字化地传递信息，例如采购订单。以及发票。

It later on proceeded to incorporate activities that may more accurately be termed “Trade in the network” as the acquisition of services and goods on the Internet by way of secure servers (HTTPS, an exceptional server protocol that encrypts confidential ordering to conclusion of the process, the vitally important consumer protection and data concerning the organization) utilizing electronic payment services pertaining to credit card authorizations or which is refered to as the ‘electronic purse’.

后来，它继续将可以更准确地称为“网络贸易”的活动合并为通过安全服务器(HTTPS，一种特殊的服务器协议，对机密订购进行加密来加密过程)来获取Internet上的服务和商品。 ，这是对组织至关重要的消费者保护和数据)，它利用与信用卡授权有关的电子支付服务，也称为“电子钱包”。

The B2B continues to be powered additionally through the development of portals to get lots of buyers. Therefore we now see online, for instance the automotive business portals, foodstuff, chemicals, and hospitality portals, and the like. The businesses collectively create these types of sites permitting them to work out much better conditions. The constant maintenance of the sites and pages within the sites can be managed by asking a fee for quoting, or even asking for a fee from the members of the online business in the portal.

B2B继续通过门户的开发获得更多动力，从而吸引了很多买家。 因此，我们现在可以在网上看到，例如汽车业务门户，食品，化学品和酒店门户等。 这些企业共同创建了这些类型的站点，从而使它们可以制定出更好的条件。 站点和站点内页​​面的持续维护可以通过向网站索取报价甚至向门户网站的在线业务成员索要费用来进行管理。

In general, the definition of business-to-business is just not restricted to the electronic environment, however that exclusion is really a reference to emphasize the foundation as well as destination of the activity, antagonism relates neither to B2C nor B2G, and so on.

通常，企业对企业的定义不仅限于电子环境，但是排除实际上是在强调活动的基础和目的地，而对立关系既不涉及B2C也不涉及B2G，依此类推。 。

Simply by means of establishing a reference example, the business-to-business relates to the connection between a manufacturer together with distributor of a product and also the relationship involving the distributor and retailer, etc. It also relates to the relationship involving the service provider and the end user (consumer); regarding the latter (business tot consumer) would then be the environment of the B2C (business-to-consumer).

企业间的关系仅通过建立参考示例就与制造商与产品的分销商之间的联系以及涉及分销商和零售商的关系等有关。还与涉及服务提供商的关系有关。和最终用户(消费者)； 那么关于后者(企业tot消费者)将成为B2C(企业对消费者)的环境。

Business to Business or B2B relationships suggests that the enterprise has with its suppliers for the supply, planning as well as overseeing of production, or perhaps help with growth and development of the product, or perhaps reports that ‘ holding company with professional clients, i.e., other firms situated in various areas of the production chain.

企业对企业或B2B关系表明，企业与其供应商有供应，规划和监督生产的关系，或者可能有助于产品的增长和开发，或者报告说“与专业客户共同拥有公司”，即位于生产链各个领域的其他公司。

The amount of B2B transactions is a lot greater than those of B2C transactions. One particular cause is the fact that businesses now utilize e-commerce systems a lot more than done by the consumers. In addition, inside a typical supply chain, there are lots of B2B transactions however there is just one B2C transaction, since the completed product or service is actually sold retail to the consumer.

B2B交易的数量比B2C交易的数量大得多。 一个特殊的原因是这样一个事实，即企业现在比消费者更多地利用电子商务系统。 另外，在典型的供应链中，有很多B2B交易，但是只有一个B2C交易，因为完成的产品或服务实际上是零售零售给消费者的。

For instance, the commercial relationship between a manufacturer along with a wholesaler is a B2B association. The direct relationship between manufacturer as well as wholesaler, on the other hand, in addition to customer / consumer / home enduser, is alternatively referred to as B2C. An additional illustration of the B2B transaction is presented by a chicken feed business selling the products at a chicken farm, which can be another company.

例如，制造商与批发商之间的商业关系是B2B协会。 另一方面，除了客户/消费者/家庭最终用户外，制造商与批发商之间的直接关系也称为B2C。 B2B交易的另一个示例是在一家养鸡场(可能是另一家公司)出售产品的养鸡饲料企业提供的。

An additional example of a B2C transaction can be a food store which markets chickenfeed — cereal to the customer. B2B may also illustrate marketing activities between businesses, not merely the ultimate transactions which be a consequence of marketing, even though phrase may actually be employed to determine commercial transactions in between businesses (and this is generally known as ‘institutional sales’). As an example, it is more likely that a business which markets photocopiers will be identified with a commercial business of B2B rather than B2C.

B2C交易的另一个示例可以是一家食品商店，该商店向顾客出售鸡肉。 B2B还可以说明企业之间的营销活动，而不仅是作为营销结果的最终交易，即使实际上可以使用短语来确定企业之间的商业交易(这通常被称为“机构销售”)。 例如，更有可能将销售影印机的企业识别为B2B而非B2C的商业企业。

Business to Business: This phrase had been initially coined to explain associations of electronic communication in between a business and a different company, to distinguish them from communication relationships in between organizations on the one hand and customers on the other. Consequently, nonetheless, the expression is here to be used in marketing, at first it was used simply to explain industrial marketing or capital goods. Today, however, the term is widely used to describe all products and services used by businesses.

企业对企业：这个词最初是为了解释企业与另一家公司之间的电子通信关联而创建的，以将它们与一方面与组织之间，另一方面与客户之间的通信关系区分开来。 因此，尽管如此，该表述仍在此处用于营销，起初仅用于解释工业营销或资本货物。 但是，今天，该术语已广泛用于描述企业使用的所有产品和服务。

B2B –优势 (B2B – Advantages )

Electronic commerce between companies is a utility that provides Internet more and has experienced a boom in recent years.

公司之间的电子商务是一种实用工具，可提供更多的Internet，并且近年来发展Swift。

A few of the benefits of the business-to-business for businesses associated are:

企业对企业对关联企业的一些好处是：

• Fast as well as secure communications.
  快速和安全的通信。
• Direct integration associated with transaction data in computer systems company.
  与计算机系统公司中的交易数据关联的直接集成。
• Ability to obtain a lot more offers and demands, boosting competition.
  获得更多报价和需求的能力，从而促进竞争。
• Depersonalization of purchase therefore avoiding possible favored treatment.
  购买的去个性化，因此避免了可能的优惠待遇。
• Depreciation of the process: a lesser number of sales calls, negotiating process quicker, and so on. Therefore, customers can ask for a price reduction because of the lower costs associated with management, or vendors to improve their profit margin.
  流程的折旧：销售电话的数量减少，流程的协商速度更快，等等。 因此，由于与管理相关的成本较低，客户可以要求降低价格，或者供应商可以提高利润率。

企业对员工(B2E) (Business to Employee (B2E))

Business to Employee (B2E), which is a part of B2C and B2B, is really a type of marketing within organizations, in which the introduction of Internet and Intranet provides employees precisely the same speed of access to information that can also be given to the buyers. Nevertheless in its infancy, this idea is reflected currently in e-Recruitment and E-Learning.The literal translation of B2E would be “Deal with the employee” as well as it refers to the work of internal information in a strategic approach, since its establishment, provision and upgrade into the context and the internal marketing plan.

企业对员工(B2E)是企业对企业(B2C)和企业对企业(B2B)的一部分，实际上是组织内部的一种营销方式，其中Internet和Intranet的引入为员工提供了与企业同样准确的信息访问速度。买家。 尽管如此，这种想法目前还体现在电子招聘和电子学习中。B2E的字面翻译是“与员工交易”，并且它以战略性方式引用内部信息的工作，因为建立，提供和升级到上下文和内部营销计划。

“企业对企业”和“企业对消费者”(B2B2C) (‘Business to business’ and ‘business to consumer’ (B2B2C))

B2B2C designates a kind of electronic commerce such as the B2B (business to business) as well as B2C (‘business to consumer’). This can be a much more advanced model of what may be the simple superposition of the two businesses. With the same online platform and the same distribution platform is about creating the entire value chain from a product or service is produced until it reaches the final consumer.

B2B2C指定一种电子商务，例如B2B(企业对企业)以及B2C(企业对消费者)。 这可能是两个业务的简单叠加的更高级的模型。 拥有相同的在线平台和相同的分销平台就是要从产品或服务的生产创建整个价值链，直至最终消费者。

The B2B2C, which is also used in some cases to define the market called “market bias” on the Internet, online platforms which focus on both commercial transactions between businesses as well as between businesses and consumers. Generally, these types of markets are usually diagonal provided by manufacturers or wholesalers who provide a differentiation of prices and trading conditions as in the case of a purchase to a retailer or distributor (which could be another company) or a final consumer or citizen.

B2B2C在某些情况下也用于定义互联网上称为“市场偏向”的市场，该在线平台侧重于企业之间以及企业与消费者之间的商业交易。 通常，这些类型的市场通常是由制造商或批发商提供的对角线，制造商或批发商提供价格和交易条件的差异，例如在向零售商或分销商(可能是另一家公司)或最终消费者或公民进行购买的情况下。

Continued…

继续…

翻译自: https://www.eukhost.com/blog/webhosting/electronic-commerce-e-commerce-or-ecommerce-part-2/

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