禁止访问潜在不安全因素附件_了解如何吸引潜在客户访问您的企业网站| 第1部分...

禁止访问潜在不安全因素附件

了解如何吸引潜在客户访问您的企业网站 (Learn How To Get Potential Customers To Your Business Website)

Well-targeted website visitors, existing customers, and potential buyers are definitely the life-line of any business website. If you do have a business website then you definitely should put into action proper marketing strategies in order to get laser-targeted site visitors as well as potential customers to your website regularly and coming from all available traffic sources the internet provides you.

定位明确的网站访问者，现有客户和潜在买家绝对是任何企业网站的生命线。 如果您有商业网站，那么您绝对应该采取适当的营销策略，以便定期吸引激光瞄准的网站访问者以及潜在客户进入您的网站，并从互联网为您提供的所有可用流量来源中获取收益。

Although you may have the best designed business website on earth, unless people are aware that it exists, you simply will not observe any web traffic coming to your website.

尽管您可能是地球上设计最好的商业网站，但是除非人们意识到它的存在，否则您将根本不会观察到任何访问网站的网络流量。

So after you have created your website, you need to make sure to make use of the best search engine optimization techniques along with other promotional approaches to make your website exposed to your potential customers.

因此，创建网站后，您需要确保使用最佳的搜索引擎优化技术以及其他促销方法，以使您的网站接触到潜在客户。

Using such promotional strategies, you can not only lead a great amount of website visitors to your business website, you will also be in a position to transform these visitors into potential customers.

使用这种促销策略，您不仅可以将大量的网站访问者引向您的商业网站，还可以将这些访问者转变为潜在客户。

寻找潜在客户是否简单？ (Is it simple to find potential customers?)

This will depend chiefly on the products you are selling and the market you are targeting, involving a number of other factors. If the market you are targeting is incredibly popular and common then naturally you will find a great deal of competitors, and quite a few of these competing firms will have well established themselves as excellent sellers. It will then be difficult for you to enter this niche market and sell your products. Although you still can become successful in such a market, but it will take time and great deal of research on how you can succeed over all these competitors.

这主要取决于您要销售的产品和目标市场，其中还涉及许多其他因素。 如果您所针对的市场非常受欢迎并且很普遍，那么您自然会发现很多竞争对手，而这些竞争公司中有相当一部分已经确立了自己为优秀卖方的地位。 这样，您将很难进入这个细分市场并出售您的产品。 尽管您仍然可以在这样的市场中取得成功，但是要如何在所有这些竞争对手上取得成功，还需要花费大量时间和大量的研究。

On the other hand, if the market is not quite famous, it can still become a highly potential market for you. It may need to be tapped by shrewd marketing strategies. You will not likely discover many competitors in that market. Such an untapped or less competitive market can certainly provide the opportunity to get plenty of potential customers if you have the right kind of solutions to what these potential customers are trying to find. Performing a methodical research is the obvious way to find if the market is potentially a very good place to sell your products and services.

另一方面，如果市场不太知名，它仍然可以成为您极具潜力的市场。 精明的营销策略可能需要利用它。 您不太可能在该市场中发现许多竞争对手。 如果您对这些潜在客户正在寻找的东西有正确的解决方案，那么这样一个尚未开发或竞争程度较低的市场无疑可以提供机会来吸引大量潜在客户。 进行系统的研究是发现市场是否可能成为销售产品和服务的好地方的明显方法。

As soon as you have carried out appropriate market research and have discovered that the market is potentially ideal for promoting your products and services, you can then use these following 3 parts of promotional activities to get laser-targeted traffic to your business website. Ideal content creation, advertising, and marketing strategies are these 3 chief promotional activities needed to steer visitors to your website and then possibly convert them into paying customers:

一旦您进行了适当的市场研究并且发现该市场对于推广您的产品和服务而言是理想的，那么您就可以使用以下三个促销活动部分，以针对性的流量吸引您的企业网站。 理想的内容创建，广告和营销策略是以下三个主要的促销活动，它们可以将访问者引导到您的网站，然后可能将其转换为付费客户：

理想内容 (Ideal Content)

A content page can be one of pages on your website, or it can be a separate website or a social networking space, for example. A visitor to your website comes primarily to obtain additional information on the products or services you have to offer. He may be lightly interested in your product, or he may have the intention to buy it right away.

内容页面可以是您网站上的页面之一，也可以是单独的网站或社交网络空间。 您网站的访客主要是为了获取有关您必须提供的产品或服务的其他信息。 他可能对您的产品不太感兴趣，或者有意立即购买。

网站访问者的类型 (Types of Website Visitors)

In other words, that visitor may either be merely a casual website visitor who does not make an attempt to purchase anything at the present time. He has arrived on your site due to curiosity. Your efforts in this respect will be to provide him the information that he wants, and then make an effort to make him come back to your site at a later time — that time with a lot more definite intent of purchasing your product.

换句话说，该访问者可能只是休闲的网站访问者，他目前没有尝试购买任何东西。 由于好奇心，他已经到达您的网站。 您在这方面的工作将是向他提供他想要的信息，然后努力使他在以后的时间回到您的站点-那时的购买意图更加明确。

Yet another visitor could be a potential customer who will purchase your product or service yet at the present time would need to find a bit more information regarding the product he plans to purchase.

另一个访问者可能是潜在客户，他们将购买您的产品或服务，但目前需要查找有关他计划购买的产品的更多信息。

A third type of website visitor is the ideal potential customer who is prepared to buy your product right away.

第三种类型的网站访问者是准备立即购买您的产品的理想潜在客户。

Your content needs to be developed in such a powerful manner that it will fulfill the requirements of all the three types of site visitors. It should include the product details and emphasize its important features together with most appropriate images.

您的内容需要以一种强大的方式开发，使其能够满足所有三种类型的网站访问者的要求。 它应包括产品详细信息，并强调其重要功能以及最合适的图像。

Product related images and videos can positively have an effect on the visitor and may remove any doubt he may still have in spending his money. There must also be trust-building content material in form of genuine reviews and should have lots of legitimate testimonials, also called customer feedback, by existing customers.

与产品相关的图像和视频可以对访问者产生积极影响，并且可以消除他可能仍会花钱的任何疑问。 还必须以真实评论的形式提供建立信任的内容材料，并应具有许多现有客户的合法证明，也称为客户反馈。

呼吁采取行动 (Call To Action)

This website page also needs to use a powerful call to action, which are the proactive actions taken by the reader, which should guide the potential buyer to the product’s order form. Emphasize on what benefits your potential customer would get if he purchases the product, especially if he purchases it straight away.

该网站页面还需要使用强大的号召性用语，即读者采取的积极措施，应将潜在的购买者引导到产品的订购单上。 强调潜在客户购买产品(特别是直接购买产品)会获得什么好处。

The call to action is a very powerful marketing technique and it informs the visitor to take some type of specific action while he is still there on the page! The ideal call to action leads the visitor to the product’s order page immediately.

号召性用语是一种非常强大的营销技术，它可以告知访问者在页面上仍然处于访问状态时要采取某种特定的操作！ 理想的号召性用语可以使访问者立即访问产品的订购页面。

号召性用语示例包括： (Examples of Call To Action message are: )

• “Subscribe Now!”,
  “现在订阅！”，
• “Buy It Now!”,
  “立即购买！”，
• “Limited Time Offer, Buy It Now!”,
  “限时优惠，立即购买！”，
• “Buy It Now & Get Free Bonus”,
  “立即购买并获得免费奖金”，
• “Hurry, This Offer Ends In 3 Hours”,
  “快点，此优惠将在3小时内结束”，
• and so on.
  等等。

Combined with the call to action, there should also be a subscription form on the product page. It enables you to get the visitors e-mail details so that you can add this visitor to your e-mail list and for future e-mail marketing correspondence campaigns with him. Such a web page is also popularly called the Landing Page.

结合号召性用语，产品页面上还应该有一个订阅表单。 它使您能够获取访问者的电子邮件详细信息，以便您可以将此访问者添加到您的电子邮件列表中，并与他一起进行将来的电子邮件营销通信活动。 这样的网页通常也被称为登陆页面。

Continued…

继续…

翻译自: https://www.eukhost.com/blog/webhosting/learn-how-to-get-potential-customers-to-your-business-website-part-1/

禁止访问潜在不安全因素附件

本文来自互联网用户投稿，文章观点仅代表作者本人，不代表本站立场，不承担相关法律责任。如若转载，请注明出处。 如若内容造成侵权/违法违规/事实不符，请点击【内容举报】进行投诉反馈！